Empowering women's wellness & freedom
Our Journey with Flexy®.
10 Years - from Inception to Market Disruption
At Flextring®, our journey began in 2015 with a singular focus: to address a significant unmet need in women’s wellness. Recognizing the frustrations and discomfort associated with traditional tampons, our Innovation Labs embarked on a mission to create a better solution. This insight sparked the development of the Flextring® concept, the foundation of our revolutionary Flexy® tampon.
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2015: The Spark of Innovation
Our story began with a deep understanding of the challenges women face. Through meticulous market research, our Innovation Labs identified a crucial pain point, igniting the development of the Flextring® concept – a vision for a tampon with a flexible string designed for enhanced comfort and ease.
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2016-2018: The Rigorous Pursuit of Perfection
Driven by this insight, our dedicated R&D team embarked on an intensive journey of design and engineering. We poured our energy into creating and refining the novel tampon with the flexible string, ensuring it met the highest standards of comfort, safety, and effectiveness.
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2019-2021: Protecting Our Vision
Recognizing the uniqueness of our innovation, we took proactive steps to secure our Intellectual Property. The Flextring® concept began its global journey of IP protection, with the filing of initial and subsequent global patent applications to safeguard our novel design.
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2020: Bringing the Idea to Life
A significant milestone was reached with the successful manufacturing of the first Flexy® prototype batches. Witnessing our concept become a tangible product at a leading tampon manufacturing plant provided concrete proof of our vision and fueled our determination.
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2022-2023: Deepening Our Understanding
Our commitment to women's wellness goes beyond just innovation. We conducted extensive user surveys and in-depth customer pain analysis to truly understand the needs and preferences of our future users. This invaluable feedback directly informed customizations to the Flexy® Tampon, ensuring it genuinely addresses women's wellness needs.
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2024: Building the Foundation for Launch
As we moved closer to bringing Flexy® to market, we strategically formed alliances with key market players and supply chain participants. These collaborations were crucial in establishing the infrastructure needed for a successful productization phase.
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2025: A New Era of Comfort Begins
Today, we are thrilled to introduce Flexy® – the first tampon featuring a flexible string – poised to revolutionize the market and redefine the experience of feminine hygiene. This launch marks the culmination of years of dedication, innovation, and a deep commitment to women's comfort and well-being.